Social value

Realize a wide variety of services accessible to anyone, anywhere

STORY of PURPOSE
Our initiatives related to Social value are featured in the Story of Purpose article. (Japanese only)

Social issues to be addressed

In order to address issues caused by regional disparities and the digital divide (information gap), it is essential to build alternative social and information infrastructure. Driving DX across society through closer cooperation between the public and private sectors will lead to realizing a world where people of any age in any region can access the services they need.

Vision

Aiming to be “the most user-friendly digital channel in society,” through a network of over 50,000 ATMs in five countries around the world, we will establish a social infrastructure accessible to anyone, anytime and anywhere to provide a variety of services needed by users.

Medium - to long-term targets Performance Indicators
(Results for FY2024)
Results for FY2024 Target
  • Realize UI/UX that combines safety and convenience

Listened to customers and enhanced customer experience value with superior operability and attractive design

  • Launched “ATM Design Studio,” in-house development of ATM software and UI design, and provided more attractive ATM services through frequent improvement of at least one case per month
  • Formulated the “Design System” design concept for the “My Seven Bank” app, improved clarity and visibility of the app, and supported safe and secure transactions
  • Expanded the global ATM network

Met overseas cash needs

Number of ATM transactions overseas:
5.328 million transactions

Number of ATM transactions overseas:
5.877 million transactions

  • Expand ATM services to meet diverse needs

Responded to a cashless and digital society

Number of smartphone ATMs installed
110 (including 22 banks)

Provide services that respond to the needs of diverse customers, and aim to further expand the number of places where these services are introduced, as well as increase awareness and penetration of each service

Supported local government benefits for solving social issues

Number of local governments that have introduced benefit receipt service through ATMs
11

Met the cash needs of foreign visitors to Japan

Number of cases where cards issued overseas are used
14 million

Expanded services for the visually impaired

  • In addition to deposit/withdrawal and balance inquiries of deposit accounts, an electronic money top-up service was added to the voice guidance function from October 2024.
    Total number of transactions using audio guidance in the second half of FY2024: 14,221 (117.1% of the same period of the previous fiscal year)

Realize UI/UX that combines safety and convenience

Pursuing an Enhanced Customer Experience

For Seven Bank, ATMs are our biggest touch point with customers. Satisfying customer needs promptly without bank staff, we pay close attention to every detail of the UI/UX to ensure a pleasant user experience. We are also constantly updating our account service smartphone app in response to customer requests and feedback.

Expanded the global ATM network

Expanding Our ATM Network Overseas

We have a network of approximately 50,000 ATMs in Japan and abroad With more than 1.6 billion total transactions, we have established a social infrastructure accessible anytime, anywhere.

We currently operate in four countries abroad. Starting in the U.S., we expanded to Indonesia and the Philippines.
And we launched operations in Malaysia in January 2025. e operate in regions with strong cash needs and few ATMs in place, and are building an ATM network that can be easily used as a base for daily living.

Expand services to meet diverse needs

ATMs Evolving as a Service Platform

We are developing and providing a broad range of services that revolutionize the traditional ATM concept, including cashless payment cash top-up, overseas card transactions that enable foreign tourists to withdraw Japanese yen, and performing counter services for financial institutions and other organizations Seven Bank’s share of ATMs in Japan overall has grown to over 15%.

The number of transactions involving deposits and savings accounts and cards issued abroad also rose, bringing the number of ATM transactions in Japan to nearly 1.1 billion in FY2024.

Service development starting with “My Seven Bank”

Starting with “My Seven Bank,” a smartphone app that allows customers to open an account in 10 minutes at the fastest, Seven Bank provides convenient and accessible financial service such as debit services and card loans. In addition, Seven Card Service Co., Ltd. issues and operates credit cards and “nanaco,” an electronic money service.
We aim to create unique financial service unique to the origins of the retail industry by integrating account services and payment services that closely accompany customers’ daily lives.

Offering “Smartphone ATM transaction service” for cash deposits and withdrawals without using a card

Smartphone ATM services allow customers to deposit and withdraw money without a card, using only their smartphones, by using an app to scan a QR code displayed on the ATM. We are working to offer this service by further increasing our partner companies so that more companies, not only our existing partner companies, but also settlement service providers that do not issue cash cards and/or those who provide settlement through smartphones can make use of Seven Bank ATMs.

Number of companies using the ATM cash receiving service exceeded 1000

The ATM cash receiving service provided by subsidiary Seven Payment Service" ATM Receipt" has been used in a variety of situations, such as metropolitan railway companies and municipal services (including the receipt of grants and subsidies). The number of partner organizations was over 1,000 as of the end of FY2024. It has received high praise for its exceptional convenience, allowing cash to be received in principle 24 hours a day, 365 days a year, and reducing the burden of obtaining and managing account information, as well as remittance operations.
We will strive to further expand our business by offering unique services that make the most of the strengths of our ATMs located in many places convenient for customers, including the ATM cash collection service and the service for acceptance of cash proceeds from sales.

ATM voice guidance service to assist visually impaired and other users

Seven Bank ATMs offer a voice guidance service to assist visually impaired and other users who are unable to interact with the ATM's touch panel. For more details, please see our social contribution activities page.