Creation of new values

Create unique values beyond our customers’ expectations

Social issues to be addressed

The evolution of digital technology and lifestyle changes are making customers’ values and needs more diverse than before. In addition to providing highly convenient financial services that meet the needs of individual customers, we are also required to build relationships with customers through providing new customer experiences.

Vision

On top of the basis of “being close-by and convenient” and “safety and security,” through the development of new “retail x finance” services out of the box of conventional financial services, we will create new value that will connect us with customers in their daily lives

New Financial Experience for Daily Life

FACE CASH Deposit/Withdrawal Service Utilizing Facial Recognition

In February 2025, we released FACE CASH as a new +Connect service. Once registered for this new service, customers no longer need cash cards or smartphones to make cash deposits or withdrawals at new Seven Bank ATMs nationwide.

In addition to mitigating the risk of cash cards being lost, forged, stolen, or used fraudulently in cases of identity theft, the combination of passcode and PIN authentication along with facial recognition offers both convenience and security, providing customers with a new financial experience.

Changing the Form of Customer Happiness

Utilization of 7iD, Seven & I Group's Common Membership Platform

With Seven Bank accounts as of February 2024, we have started a service for registering with "7iD," the common membership platform for the Seven & i Group. This will enable a smooth account opening process using "7iD" information. We have also started to award Seven Miles for day-to-day transactions on ATMs. Seven Bank will continue to develop unique services using 7iD to improve customer experience in shopping and financing.

Additionally, subsidiary Seven Card Service, provides a service that automatically accumulates Seven Miles by linking 7iD with Seven Card Plus, Seven Card, and nanaco when making payments.
We will continue developing services that enhance the convenience of shopping at Seven & I Group stores and improve the marketability of our products.

Driving nanaco electric money’s mobile shift and digital shift

The nanaco electronic money issued by Seven Card Service is used by over 82 million customers in their daily shopping at more than 1.2 million affiliated stores nationwide. Seven Card Service is driving the mobile shift and digital shift of nanaco to make it more convenient to use, incorporating the nanaco payment function into the 7-Eleven app and renewing the nanaco mobile app (for Android)

Seven Card Plus Offers up to 10% Cash Back on Purchases at 7-Eleven

Seven Card Plus and Seven Card, credit cards is used by Seven Card Service, are used by over 3.5 million customers, serving for their convenience day to day. In February 2024, we began issuing Seven Card Plus, an unembossed card with a contactless payment function to provide customers with more comfortable shopping experience. Through collaboration with 7iD, Seven Card Plus users can receive a maximum of 10% back on purchases made at 7-Eleven. It has been renewed as the credit card that earns the most nanaco points. Furthermore, by selecting their Seven Bank account for payment, users can also earn an additional 1% in nanaco points

Creating Innovation

Promoting open innovation

With a core role played by Seven Labo in this arena, every day, we search for external knowledge that is vital for creating innovation, and collaborate with startups on a “give first” basis. Examples of unique services we offer include Shopping Investment “Korekabu” and Post Payment Service.

≪New wedding gift money transfer service “Tsutsumuto”≫

Through the “New Business Creation Program (Accelerator) 2023,” Seven Bank selected the plan proposed by TAKE AND GIVE. NEEDS Co., Ltd., a major bridal service provider, as a collaboration project. We brushed up the proposed business idea together and launched “Tsutsumuto,” a service that allows users to send wedding gifts from ATMs in a smart, easy, and convenient way, in April 2024.

Utilizing 7iD for Credit Card Loan Screening

Beginning in October 2024, for a limited time, Seven Bank's personal loan service is leveraging AI to analyze 7iD purchasing and financial data in addition to the criteria for conventional credit screening to conduct a new type of credit screening.

*Customer information such as purchasing data will be used only to screen customers who have given their consent in advance via the application screen.

This new perspective on credit screening merges retail purchase data with financial data held by the Company and utilizes AI analysis to help discern and resolve the disadvantages of customers who have been unable to borrow previously.
By utilizing this initiative in developing new loan-related products, the entire Seven Bank Group hopes to provide a more convenient and profitable customer experience as people's lifestyles continue to evolve.